We started back in 2019 as a humble neighbourhood sharing service for residents to get access to items like gardening equipment without having to buy them new. The idea was catapulted into a technology solution after the devastating 2019/2020 bushfires where it became very clear that large scale change needed to happen to reduce the environmental impacts of consumerism.
Not So Fun Fact
Australia alone produces a staggering 78 million tonnes of municipal solid waste each year where 29% (22.60 million tonnes) of it goes straight to landfill while only half is sent for recycling.
Fast forward to today where we help thousands of individuals, as well as organisations and councils, to close the loop in which the value of raw materials, components and products are retained for as long as possible. We've come a long way since the dawn of Rosella Street, however our commitment to the planet and to our community have remained the same:
- We aim to reduce waste to landfill by 5% in each community it's adopted in
- We donate $1 from each sale to community and environment initiatives
- We keep you safe online with ID verification and a secure payment system
"We want to extend the lifetime of our items and materials and foster a deeper connection to the land and each other."
Some of our Partners
Our partners use Rosella Street in many different ways. However, the one thing they have in common is that they're enabling their own communities to thrive in fantastically circular ways.
Muswellbrook use Rosella Street as a 'Sustainability Hub' for locals in the area to reduce curb-side waste and make better use of household items.
University of Canberra
The University of Canberra use Rosella as a way for their students to safely and sustainably shop for university items like textbooks, furniture and uniforms. Online intergrity is so important to them that they use Rosell Street as their preferred marketplace.
CBR Gals Network
The CBR Gals Network have deeply engrained values in sustainability and ethical production as well as feminism and connectivity. Rosella Street allows their members to continuously swap clothes in order to extend the lifetime of garments.